We created this animation-driven promotional video to give an entirely new persona to Sabio and its mobile advertising services. Given the company’s highly specialized consumer data offering, we wanted to create a specialized design style to match. Marching Penguin started by developing a script that distilled down some pretty complex ideas about data collection and targeting. Next, the design team produced a unique, minimalist aesthetic, that allowed for the animation to feel fluid and dynamic. It also allowed for the incorporation of real advertising creative. The goal was for the video to feel high-end without requiring the team to get into overly complex animation builds. In the end, we all felt like we got there!
