AleveX – Worst Golf Swing in America

Marching Penguin partnered with Small Agency of the Year, Lippe Taylor, and its client, Aleve, to produce a series of videos for their topical pain relief product, AleveX. The campaign featured basketball legend (and notoriously bad golfer) Charles Barkley, and professional golfer (and semi-professional roaster) Max Homa as they playfully announce their search for the “worst golf swing in America”. The question is, could it get any worse than Charles’ swing?


Pre-Production, Live-Action Production.

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