L’OREAL ACD

Marching Penguin and L’oreal invite you to embark on a new era of skincare with their automated skincare assistant, Vichy. We started from square one to create distinguishing motion graphics in order to accentuate the unique features provided by this virtual assistant. Our writers and editors made sure to specifically cater to the user’s needs, extracting the most engaging copy from the more complicated information to keep it fascinating and fun. While Vichy elevates skincare to the digital age, we used our unparalleled digital technology to showcase it.