Sony – “THE WALK” – @madisonpettis

Could Madison Pettis be her own knight in shining armor as she traverses the gap between the World Trade Center Towers like tightrope expert Phillipe Petit? Marching Penguin captured this exhilarating and gravity-defying virtual reality experience to give Instagram viewers the same rush of the most dramatic tightrope walk ever performed, all without leaving their feeds. We worked in collaboration with Sony Pictures and Sony Playstation to capture reactions of high-profile influencers like Madison, to give each video a high level of authenticity.